Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer. Strategy map page 5 building strategies and strategy maps pages 7, 8 ibms complete customer solution page 8 by robert s. Strategy maps book strategy maps converting intangible assets into tangible outcomes robert s. Download it once and read it on your kindle device, pc, phones or tablets. Strategy maps pages 2, 3 valuecreating processes pages 3, 4, 5 manage risk page 3 innovation through operations page 4 intangible assets pages 5, 6, 7 triple bottomline strategy map page 5 building strategies and strategy maps pages 7, 8 ibms complete customer solution page 8 by robert s.
Strategy maps introduces a new tool that has evolved from robert kaplan. Kaplan joined the hbs faculty in 1984 after spending 16 years on the faculty of the business school at carnegiemellon university, where he served as dean from 1977 to 1983. This book will help you to stay out ofthe failed troops. Translating strategy into action ebook written by robert s. Kaplan and norton recently published strategy maps, the third book in. Converting intangible assets into tangible outcomes robert s. Use features like bookmarks, note taking and highlighting while reading strategy maps.
Converting intangible assets into tangible outcomes kaplan. Then, in the strategyfocused organization, kaplan and norton showed how organizations achieved breakthrough performance with a management system that put the balanced scorecard into action. This cited by count includes citations to the following articles in scholar. A n effective business strategy is a complex series of interconnections a set of causeandeffect relationships. This is our short and simple guide to strategy maps. Then, in the strategyfocused organization, kaplan and norton showed how organizations achieved breakthrough performance with a. C h a p t e r t w o strategy maps strategy describes how an organization intends to create sustained value for its shareholders. Strategy consists of simultaneous, complementary themes.
More strategic management and corporate finance models. Kaplan and norton are gungho about the power of strategy maps to provide a conceptual framework for understanding any corporation, public institution or nonprofit organization, but general readers are likely to shake their head at jargonheavy reformulations of the obvious like the ideal customer experience is a product that meets customer. Converting intangible assets into tangible outcomes harvard business school press, 2004 is a sequel to their classic the balanced scorecard hbsp, 1996. A strategy map is a graphic portrayal of an organizations strategy showing how various strategic initiatives will lead to customer results and, in turn, to financial results if the organization is forprofit, or mission results if nonprofit. Converting intangible assets into tangible outcomes kindle edition by robert s. Their original book in 1996, the balanced scorecard, translating strategy into action, contained diagrams which are later called strategy maps, but at this time they did not refer to them as such. You will still need to read this book to get the most out of the body of work that is based upon it. Strategy maps is an interesting business book that shows readers how a strategy themes can have impact on other themes. Figure 1 on the following page provides an overview of a strategy map.
Converting intangible assets into tangible outcomes book. Converting intangible assets into tangible outcomes 1st edition by robert s. Converting intangible assets into tangible outcomes by robert s. One increasingly popular framework to combine these qualities is the balanced scorecard. This offering is the 3rd and one of the most valuable, perhaps the key to kaplan and nortons five book series on how the balanced scorecard can be used to develop a strategy focused organization through strategy maps to achieve alignment and the execution premium. Strategy maps a brief guide for mapping your goals. Kaplan, senior fellow and marvin bower professor of leadership development, emeritus at the harvard business school, is codeveloper of both activitybased costing abc and the balanced scorecard bsc. An example of themes that are often misaligned with strategy are. The strategy map idea featured in several books and articles during the late 1990s by robert s. Strategy maps takes readers to the next level of precision in strategy implementation. Norton harvard business school press the third volume of the balanced scorecard methodology.
Its updated for 2020, and tells you all the basics in plain english. Norton introduced the balanced scorecard, a revolutionary performa. Introduction to strategy maps a book by robert s kaplan. Even if the strategy map is a tool for expressing concrete strategy, it is also an instrument of information within the organization. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as people, information, and customer relationships. Norton introduced the balanced scorecard, a revolutionary performance measurement system that. Before kaplan and norton, most academic strategy courses were dominated by the thinking of michael porter, who began by emphasizing the five forces model that suggested what external, environmental factors would change an organizations. It provides tons of ideas on how to assemble the various components of the strategy map, as well as revisits the selection of overall strategy themes. Strategic alignment determines the value of intangible assets. Norton, which is also the cofounder, and president of the balanced scorecard groupon. Organization, which, in turn, results from strategy maps and balanced scorecards.
Everyday low prices and free delivery on eligible orders. With strategy maps, kaplan and norton expand the balanced scorecard concept they presented in their first book, called the balanced scorecard. Kaplan and norton claim that this generic map reflects a generalization of their work with a large number of companies for whom they have developed specific strategy maps. Strategy maps can help chart this difficult terrain. Strategy maps describe how organisations create value by building on strategic. Converting intangible assets into tangible outcomes 978159940 by kaplan, robert s norton, david p. An example of a generic strategy map can be seen below. The balanced scorecard summary how can we describe the balanced scorecard. Strategy maps converting intangible assets into trangible outcomes by robert s. Strategy maps engels door robert kaplan, david norton boek.
Pioneered by robert kaplan and david norton also the founders of the balanced scorecard movement,strategy mapping is a cuttingedge approach to the art of strategy. Also note that even kaplan and norton, the authors, have extended this work into strategy maps and a strategyfocused organization paradigm. The strategic thinking that kaplan and norton have done is very valuable. They call this toptobottom approach the strategy map and have outlined it in their third book. Strategy maps engels door robert kaplan, david norton onze prijs. Norton when they pioneered the idea of balanced scorecard in their book the balanced scorecard, translating strategy into action. Download for offline reading, highlight, bookmark or take notes while you read strategy maps. Read strategy maps converting intangible assets into tangible outcomes by robert s. Download for offline reading, highlight, bookmark or take notes while you read the balanced scorecard. Kaplan coauthored the strategyfocused organization and strategy maps book with his wellrenowned fellow executive david p.
Nortons book strategy maps shows that many businesses share the same problem. Although the previous book of kaplan and norton already spent 64 pages on strategy maps, you can find the best and most comprehensive treatment of them including lots of examples in the book on the right. Strategic management what youll learn in this summary which organizational processes are most critical for enhancing productivity. So, before moving to strategy maps, it is essential to understand the balanced scorecard. Strategy maps, pioneered by balanced scorecard founders robert kaplan and david norton, allow organisations to describe and communicate their strategies concisely and succinctly and close the gap between formulation and successful implementation of strategy. The strategy map allows managers to align investments in people, tech. Norton introduced the balanced scorecard, a revolutionary performance measurement system that allowed organizations to quantify intangible assets such as selection from strategy maps. Norton introduced the balanced scorecard, a revolutionary performance. Introduction to strategy maps a book by robert s kaplan and david p norton 1. Converting intangible assets into tangible outcomes ebook written by robert s. Published by soundview executive book summaries, p. Discover delightful childrens books with prime book box, a subscription that delivers new books every 1, 2, or 3 months new customers receive 15% off your.